四川国际博览集团

WCIF

(86)28-63909090

About SIE

About SIE

About SIE

Group ProfileGroup LeadersOrganizational StructureDevelopment StrategyCorporate Culture

GROUP PROFILE

Group Profile


Sichuan International Expo Group Co., Ltd. (the Group) was formerly known as Sichuan Bureau of Expo Affairs, a public institution directly under Sichuan Provincial Government. In 2019, it was approved by Sichuan Provincial Party Committee and Provincial Government to be established as a functional type II enterprise solely funded by the state in 2019. It was incorporated in April 2019, headquartered in Chengdu, Sichuan with a registered capital of one billion yuan. It holds 49% shares in Phase I (International Exhibition Center) and Phase II (Tianfu International Convention Center and Business Center) of Western China International Expo City, with assets exceeding 20 billion yuan.

The Group is the only state-owned provincial enterprise in Sichuan that focuses on the convention and exhibition industry. On the second list of recommended exhibition enterprises of the Ministry of Commerce, the Group serves as the presidency of the Sichuan Convention and Exhibition Industry Association and functions as the Secretariat of the Organizing Committee of the Western China International Fair (WCIF).

The Group aims to enhance the WCIF’s role to facilitate China’s opening-up, enhance the core competitiveness of the convention and exhibition industry, and boost the development of the province’s open economy. By pooling the province’s strengths in convention and exhibition sector, the Group conducts extensive cooperation, accelerates the building of six business segments, namely, MICE operations, MICE communication, MICE properties, MICE commercial services, digital MICE business and MICE capital investment, and cultivates and develops the exhibition IP cluster. And it helps Sichuan to become a major province of convention and exhibition events, services, and infrastructure in the country.


GROUP PROFILE

GROUP LEADERS

Group Leaders
Yang Qinglong
Yang Qinglong

Party Secretary and Chairman of SIE Secretary General of the Secretariat of the Organizing

Committee of Western China International FairParty Secretary and Chairman of SIEPresident of Sichuan Convention and Exhibition Industries Association

Yang Chuan
Yang Chuan

Deputy Party Secretary, Vice Chairman and General Manager of SIE

Chen Ke
Chen Ke

Deputy Party Secretary and Director of SIE

Chen Qilin
Chen Qilin

Head of the Discipline Inspection and Supervision Group of SIE by Sichuan Provincial Commission for Discipline Inspection and Sichuan Provincial Commission of Supervision , Member of the Party Committ

Wang Mian
Wang Mian

Member of the Party Committee and Deputy General Manager of SIE

Gou Zongde
Gou Zongde

Deputy General Manager of SIE

Jiang Jun
Jiang Jun

Chief Economist and General Counsel of SIE

Wang Qiang
Wang Qiang

Chief Financial Officer of SIE

Wang Wanjun
Wang Wanjun

Deputy General Manager of SIE

Yang Qinglong
Yang Chuan
Chen Ke
Chen Qilin
Wang Mian
Gou Zongde
Jiang Jun
Wang Qiang
Wang Wanjun

ORGANIZATIONAL STRUCTURE

Organizational Structure
ORGANIZATIONAL STRUCTURE

DEVELOPMENT STRATEGY

Development Strategy

With the goal of becoming a top convention and exhibition company in central and western China, the group is committed to becoming an internationally influential exhibition organizer and service provider, a comprehensive urban operator, and a comprehensive service provider for foreign exchanges and cooperation.

  • 1
    1 STRATEGIC POSITIONING

  • 3
    3 PRONGED SYSTEMS

  • 4
    4 DEVELOPMENT PATHWAYS

    Brand communication, Market Operation, International Presence and Digital Engagement.

  • 6
    6 BUSINES PORTFOLIO

  • 5
    5 CAPACITY BUILDING

CORPORATE CULTURE

Corporate Culture